Chapter IV — Areté

A tribute to excellence in being.

Endure taught resilience.
Morior Invictus taught courage.
Via Obstaculi taught transformation.
And now, Areté completes the circle, not as an end, but as an awakening.

Where the others spoke of struggle, Areté speaks of mastery, the quiet moment when the warrior stops fighting and simply becomes.
In ancient philosophy, Areté was not about victory, it was about virtue. It meant to live excellently, to align one’s thoughts, words, and actions in perfect harmony.T-SHIRT

The design reflects that truth, refined, deliberate, and balanced.
The front embroidery symbolizes self-command, the inner order that gives rise to outer elegance.
Every stitch, every proportion, every line was chosen to mirror the principle that discipline itself is beauty.

The Areté Set — sweatshirt and pants, is crafted for movement and meditation alike. Minimal, European, purposeful.
It’s not made to impress; it’s made to express.
To remind you that the highest victory is not over others, it’s over the self.

Areté — The Fourth Principle.
Where strength becomes serenity,
and excellence becomes a way of life.

Fabric & Details:
• Premium cotton blend with brushed interior
• Balanced weight for structure and comfort
• Dual embroidery (chest + sleeve or leg)
• Reinforced stitching for longevity
• Subtle Farah insignia — the mark of restraint and mastery

Fit Guidance:
Tailored athletic fit, grounded yet fluid.
Wear together for unity, or apart to carry the creed in fragments.

Age restrictions: For adults
EU Warranty: 2 years
Other compliance information: Meets the flammability, lead, cadmium, bisphenols and phthalates level requirements.

In compliance with the General Product Safety Regulation (GPSR), Farah Collections ensures that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact us at Farahfashionds@gmail.com.

Size guide